Services: What do you need? | How can VistaSmith help you? | Principles
What do you need?
Today, a website is almost as necessary as a business card. A website which looks professional conveys legitimacy, and a website which clearly conveys the essence of your company helps to generate business.
Some companies need large and complex websites to allow customers to directly conduct business online. These websites can be wonderful tools, but they are also expensive to develop and maintain, costing from thousands to millions of dollars. Such an investment is simply not necessary or possible for many small businesses and organizations.
What is necessary? A site which clearly answers the following primary questions:
- What does this company do?
- What products or services does this company offer?
- Why should I choose this company over another?
- What experience and qualifications do the staff have?
- How do I contact this company to learn more?
In addition, websites are a tool that can make your life easier. If people call you a dozen times a week asking the same questions, then posting answers to those Frequently Asked Questions on your site can save you time and energy. If you have a printed brochure, then you may want to consider having that information available online on your website. Some people like to have a brochure in hand, but others are perfectly happy to look at that information online, saving you money in printing and mailing costs.
However, simply having a website is not enough. If your website is confusing, difficult to navigate, or visually unappealing, then visitors to your site may become frustrated or simply uninterested. That's where VistaSmith can help.